Top websites are defined as that attracts highest amount of traffic. Even though there are a plenty of other stellar sites around the globe differentiating with their form of aesthetics and functionalities, it is better to evaluate top websites as the most visited by the netizens.
Alexa and Comscore are two tools helping to identify the top sites ranked as per the unique visitors and page views the site gets.
The below are the top sites based on the standard dimensions followed by Alexa. This holds true for few categories from my personal experience also.
Alexa Ranking - Top 500 sites
1. Top B2C sites
Undoubtedly one of the most visited websites in the world. With more than 1 billion unique monthly visitors Google remains one of the highly preferred search engine for users. Quality search technologies and an extra ordinary rise in artificial intelligence is giving google an edge over other search giants like bing or yahoo in the coming years. Combining youtube search to the google products kitty Google still owns a chunk of global search data. It is expected that 30% of media consumption will be driven online especially due to the rise in millenial population. Google is slated to own a larger share of this with its highly used products others including Chrome and Gmail, with more than half of global search traffic coming from desktop and mobile.
With more than 75% global searches happening on Google, the search engine is expected to remain indispensable in the industry with its site directory, optimization and application suites. With a host of other future focused moves like machine learning its worth seeing how Google will further transform the search. Local language advantage is also helping Google and Youtube increase its reach as internet usage rise.
With more than 75% global searches happening on Google, the search engine is expected to remain indispensable in the industry with its site directory, optimization and application suites. With a host of other future focused moves like machine learning its worth seeing how Google will further transform the search. Local language advantage is also helping Google and Youtube increase its reach as internet usage rise.
A simple search bar experience and easy to recognise search results still act sticky for users around the globe who start their search journey. Whereas Baidu with its chinese power is elevating the same for the asian giant who limits stalwarts like Google, Facebook and other western assets. Videos form a central part of content strategies today, besides understanding the user behaviour on Youtube it's important for marketers to plan their media campaigns with it.
Nonetheless, social utility is an inevitable part of any civilian society which seems represented by Facebook with a whopping one billion plus users registered from around the world. With more personal profiling involved in the machine, Facebook is looking over to stay in fore front of social media from the user based sharing of content, images and videos. Facebook is bullish on its plans to connect the world by banking on its key acquisitions like Instagram, Whatsapp, Oculus Rift. Also by transforming existing features like brand page as online buying platforms and messenger as customer servicing app and in-app content feature like Instant Articles FB stands clearly a leader in social sharing for the years to come.
Wikipedia owns its share of user traction as a widely accepted knowledge bank for users belonging to various age groups. Wiki has been a strong reference site however the rise in smartphones is reducing its editorial participation from relevant users.
2. Top B2B sites
Majority of business websites with marketplaces and directories that sells to businesses and not retail customers are primarily included in this list. Alibaba reigns in this category with more than 1 million and 0.25 million domestic and international suppliers. More interesting statistics will be of the entire Chinese e-commerce market with nearly 70% of their $2.3 trillion is from B2B space alone. Manufacturer network adds up the other players in the country like MadeinChina and Global sources to offer relatively better experience on their website.
Indiamart is also a respectful player with 60% market share in Indian markets, where majority of micro, small and medium size suppliers find their buyers. The reach and categories Indiamart has established is making it a tough player in the market with a go-to site for business contacts even.
Alibaba will be the flag bearer in this category due to the sheer network and product selection that it offers to buyers. With high number of suppliers choosing B2B sites it is expected Alibaba and other Asian sites will have a clear advantage due to the proximity to more manufacturer assets in China.
3. Top Ecommerce sites
Rising online penetration to consumer level on desktop and mobile devices initiated the rise of e-commerce era. Retailing around the globe is worth trillion dollars which is getting revolutionalized by online players like Amazon, Flipkart, Taobao and Alibaba being the largest in terms of market share and gross merchandise value sold through their sites. It is estimated that about half of the worldwide internet users have purchased products online.
China leading the market with over 500 Billion in sales followed by US, UK and Japan, we have players like Alibaba and Taobao venturing into lot of other categories and including internal expansion. E commerce is slated to scale up more rapidly once penetration level improves in more larger emerging markets like India. With a 500 million user base, home grown e-commerce biggies like Flipkart and Snapdeal would find considerable momentum within their organisations. Diversifying to ad tech and AI led innovations is giving them a competitive advantage over competition like Amazon.
China leading the market with over 500 Billion in sales followed by US, UK and Japan, we have players like Alibaba and Taobao venturing into lot of other categories and including internal expansion. E commerce is slated to scale up more rapidly once penetration level improves in more larger emerging markets like India. With a 500 million user base, home grown e-commerce biggies like Flipkart and Snapdeal would find considerable momentum within their organisations. Diversifying to ad tech and AI led innovations is giving them a competitive advantage over competition like Amazon.
Amazon has followed their legendary website experience with stronger catalogues, product information and review for convincing buyers to shop online. Flipkart on other hand seems more social in nature with features like Ping coming on board to engage users in closed circle and make recommended purchases. Chinese sites like Alibaba and Taobao have supplier network and wide selection to offer it buyers besides in-house developed wallet like Alipay.
How is this a critical perspective?
ReplyDeleteHi there, it was an incorrect extension to the title. Have updated the blog.
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