Social media and a well managed website brings surprising results if synchronised well. Consistent experimentation and well articulated content strategy will gain this feat for brands, by having a website and its content that gain extra mileage with social posts from followers or fans. If done better, it save marketers millions of dollars in ad spends to attain business results like organic traffic and brand awareness.
Websites and social media integration works marvel for sporting brands or brands endorsing sports, indeed proving to be strong case studies in this context. One such case to showcase would be Redbull, the brand website is just active and full of spirit just like the values they promote for its iconic energy drink. Redbull supports variety of sporting events around the globe, all of which is informed through their site and in an extremely engaging fashion for users to read,watch and share.
Subtle way of driving brand advocacy is what Redbull has achieved through this synchronisation. You will not find content where Redbull tried to push their brand or sponsorship activities instead a whole hearted celebration of sporting spirit and adrenaline rush is all about it. Intelligent understanding of the audience and content they prefer to read are two basic take aways here. Making the website visually vibrant with images, and event videos makes the impact even more positive as visual content is 40% more likely to be shared on social media. They have social media connectors on all their content pages, with an easy click for brand lovers to share it instantly.
Redbull could pull this off well, sharing few snaps from the site.
Few things to remember for having a busy website
1. Understand the audience.
2. Choose the social channels where the target audience can be found in abundance.
Facebook/Twitter for a brand like Redbull and Linkedin for Salesforce is a right example here.
3. Infuse relevant content that inspire the audience.
4. Balance the content with visuals as its proven that users engage themselves more if a few minutes video or interesting image carry substance for their respective social media circles.
5. Position social media connectors in all relevant content/product pages - Redbull is a good reference.
Websites and social media integration works marvel for sporting brands or brands endorsing sports, indeed proving to be strong case studies in this context. One such case to showcase would be Redbull, the brand website is just active and full of spirit just like the values they promote for its iconic energy drink. Redbull supports variety of sporting events around the globe, all of which is informed through their site and in an extremely engaging fashion for users to read,watch and share.
Subtle way of driving brand advocacy is what Redbull has achieved through this synchronisation. You will not find content where Redbull tried to push their brand or sponsorship activities instead a whole hearted celebration of sporting spirit and adrenaline rush is all about it. Intelligent understanding of the audience and content they prefer to read are two basic take aways here. Making the website visually vibrant with images, and event videos makes the impact even more positive as visual content is 40% more likely to be shared on social media. They have social media connectors on all their content pages, with an easy click for brand lovers to share it instantly.
Redbull could pull this off well, sharing few snaps from the site.
Few things to remember for having a busy website
1. Understand the audience.
2. Choose the social channels where the target audience can be found in abundance.
Facebook/Twitter for a brand like Redbull and Linkedin for Salesforce is a right example here.
3. Infuse relevant content that inspire the audience.
4. Balance the content with visuals as its proven that users engage themselves more if a few minutes video or interesting image carry substance for their respective social media circles.
5. Position social media connectors in all relevant content/product pages - Redbull is a good reference.
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